Break Time (MFA Oil Co.)

Seven campaigns won OmniShopper Awards in five "Digital" categories.

Quality and flavor rank above cost when purchasing items for the turkey-themed holiday, according to data from Breaktime Media.

Grocery stores and Walmart are the top candy purchasing destinations for the spooky holiday, according to data from Breaktime Media.

Product effectiveness trumps cost as the most important factor for consumers, according to data from Breaktime Media.

The Mondelez brand’s Super Mario-themed cookies get full 360-degree campaigns.

About half of consumers make their Feb. 14 plans a week or less in advance, according to data from Breaktime Media.

The Unilever brand’s product launch at the retailer was supported by social and retail media.

At least 40% of shoppers plan to spend between $51 and $100 for the holiday, according to data from Breaktime Media.

More than 75% of consumers head to grocery stores or Walmart for their holiday needs, according to data from Breaktime Media.

Shoppers support brands’ waste-reduction efforts, but not all will pay more for the products, according to data from Breaktime Media.