Albertsons Media Collective taps in to purchase data from more than 100 million shoppers across the country, including more than 30 million members of the company’s loyalty program.
The study provides a roadmap for future developments in this dynamic field, highlighting the importance of in-store technologies in modern retail strategies.
Albertsons Media Collective's Evan Hovorka and Threefold's Matthew Lee share their thoughts on the challenges related to measurement standardization, new technologies creating technical headwinds for measurement improvements and much more.
Albertsons Media Collective’s latest retail media solution works across Google Display & Video 360, The Trade Desk, LiveRamp and others to streamline the media buying journey.
Through a partnership with Rokt, Albertsons Media Collective is advertising products and services not sold at its stores across 11 of its supermarket chain websites.