Retail media, paid search and paid social spend grew from Q2 to Q3, with nearly every channel seeing its strongest spending month during the third quarter, according to Skai.
To help marketers ensure their seasonal strategies are up for the occasion, InMarket’s annual playbook features 12 key strategies for 2023 holiday marketing success.
"Crayola x Kohl's" will officially roll out Oct. 2 and include apparel, accessories, gifts, impulse buys and home decor inspired by the brand’s iconic crayon colors.
Digital marketing agency NetElixir released its 2023 holiday e-commerce marketing calendar and e-commerce growth forecast ahead of what it believes will be the first AI-powered holiday season.
After 35 years, the Connecticut-based toy maker will open its first brick-and-mortar store to spotlight its screen-free, sustainable toys ahead of the holidays.
Ferrara Candy Co. has revived the Wonka candy brand ahead of the Dec. 15 theatrical release of "Wonka" — and is giving Walmart an exclusive launch window.
The retailer's parent company also launched a new Canadian home and decor retail brand called Rooms + Spaces, which includes 1,500-2,500-square-foot Toys R Us store-within-a-store concepts.