Field Report: How C4 Scaled Its Summer Strategy With Exclusives at Circle K, Casey's Strong demand for C4's seasonal test led to three 2026 summer flavors, including exclusives at Circle K and Casey’s. Lysol Invites Consumers to 'Address the Mess' the Next Day The brand leveraged actor Jesse Tyler Ferguson for an initiative it hopes will spur a new summer cleaning tradition. Member Report: How Retailers, Brands Can Leverage Summer BevAlc Habits Analysis of liquor store sales from Surfside offers insights on summer buying habits and advice for brands and retailers. Fourth of July 2026 Shopper Habits More than 60% of shoppers surveyed spend $50 or less on the patriotic holiday, according to data from Breaktime Media. Amazon Prime Day 2026: 6 Key Trends for Brands to Watch CPGs that plan earlier and think beyond hero SKUs can win the event, writes Harvest Group's Jackie Lewis. NBCUniversal, Target Partner for New Shoppable Bravo Series 'Shop What Happens' The summer-themed digital series brings interactive shopping to fans of Bravo across multiple platforms, including Peacock and TikTok. Meijer 'Summer Cart' Facebook Update Oscar Mayer Event Returns to Indianapolis The brand’s second annual “Wienie 500” drives brand engagement while boosting hot dog sales. Kraft Heinz Campaign Supports America250 Celebration The company's "United Tastes of America" activation aims to bring consumers together for memorable summer moments. Grilling Season Shopper Habits Cost and flavor are shoppers' two most important factors when purchasing outdoor cooking ingredients, according to Breaktime Media. 1 2 3 4 5 Next Last
