Trying Promotes Buying The costs are down and the technology is in place -- now marketers need to exploit the full potential of interactive P-O-P All Roads Lead to Point of Purchase Supermarkets that try to squeeze in as many products and promotions as possible must be aware that too many messages or brands will only confuse shoppers. 7-Eleven Joins Hulk-mania Wal-Mart Lures Fishing Fans Target Races with Indy 500 Price is Nice An Ad Age study finds price offers have the greatest influence on 'spur of the moment' purchases Wal-Mart Springs into Events Brands provide special "retailtainment" activity Stop & Shop Tests Mi Casa Ethnic Line Better Health Foundation Educates Kids In-Store Display Equals Discount Results from a study on supermarket shopper perceptions conducted exclusively for the In-Store Marketing Institute CAT Footwear Takes a Walk on the Casual Side Seeing Green ConAgra partners with Universal Studios and Marvel Entertainment to launch 'Hulk' promotion First Previous 538 539 540 541 542 Next Last
