CompUSA Turns to Hoops CompUSA: It's Not TV, It's In-Store Media Marketing at CompUSA Wyeth Trades Night for Day Dick's, Reebok Step Up to Bat General Mills Takes Latest Lap at Publix Southworth Pads Its Resume OfficeMax Intros Promotional TV In-store network to focus on branding rather than selling air time Adding Promotional Pizzazz to Packaging Color-changing inks, endorsements, hang tags leverage packages' sales appeal A Greener In-Store Environment Retailers, product companies starting to pay attention to the environmental bottom line First Previous 537 538 539 540 541 Next Last
