In-Store Media

Opportunities for innovation and growth attract the best and brightest to shopper marketing.

A conversation with Hedy Lukas, vice president of integrated marketing, Kimberly-Clark.

If we agree that retail is a medium, then what's the message?

Everybody is talking about "retail as media" -- but sometimes I wonder how many people really believe in it.

All great brand identities are now retailer-specific.