In-Store Media

Table 2: Frequency of Alcohol Merchandising Techniques, by Type

Table 1: Alcohol Ad Frequency, by Channel

Point-of-Purchase Alcohol Marketing and Promotion by Store Type

A federal report on in-store advertising frequency, by channel

Chart 2: Understanding Margin Decays by Cubic Spaced Requirements

Shopper Loyalty and Advertising Effectiveness

Insight Express finds pet owners true to their brands, shoppers attuned to circulars

Effect of Advertising on Awareness, Purchase Intent

Let's Talk, Says Walgreens' Sinclair

Client: Anchor Bank, N.A., Minneapolis
Introduction: January 2002
Number of displays: 20
Construction/Materials: NEC plasma screen, AlivePromo on-board processor
Comments: Anchor Bank was able to reduce clutter in branch lobbies with these dynamic signs that rotate a variety of messages promoting products and services. Signs for each branch can be controlled from a single marketing office.
In-store media company: AlivePromo Inc., Minneapolis