Sports Sponsorships

7-Eleven hosted an overlay to Coca-Cola's "Bracket Refresh" instant-win game and sweepstakes, which leveraged the manufacturer's sponsorship of the NCAA's Division I Men’s Basketball Tournament.

Kroger's Harris Teeter tied in to Unilever's March 18 FSI event with a feature in its March 14 circular activating the manufacturer's sponsorship of the NCAA.

Publix tied in to Unilever's March 18 FSI event with a feature in its March 10 coupon book activating the manufacturer's sponsorship of the National Collegiate Athletic Association Division I Men's Basketball Tournament and the partners' co-op "Own Your Look" platform.

CVS/pharmacy tied in to Unilever’s March 18 FSI drop with a feature in its concurrent circular activating the manufacturer’s sponsorship of the National Collegiate Athletic Association and offering ExtraCare loyalty cardholders $5 in ExtraBucks rewards with purchase of $20 worth of select Dove Men+Care, Axe and Degree Men SKUs.