7-Eleven hosted an overlay to Coca-Cola's "Bracket Refresh" instant-win game and sweepstakes, which leveraged the manufacturer's sponsorship of the NCAA's Division I Men’s Basketball Tournament.
Kroger's Harris Teeter tied in to Unilever's March 18 FSI event with a feature in its March 14 circular activating the manufacturer's sponsorship of the NCAA.
Publix tied in to Unilever's March 18 FSI event with a feature in its March 10 coupon book activating the manufacturer's sponsorship of the National Collegiate Athletic Association Division I Men's Basketball Tournament and the partners' co-op "Own Your Look" platform.