WK Kellogg Co. activated its National Football League sponsorship by running a campaign at Meijer benefiting Detroit middle schools — a tactic that fits in well with the Midwestern retailer’s focus on building close community connections.
Mondelez International activated its National Collegiate Athletic Association sponsorship with a “Hometown Touchdowns” sweepstakes, earning the spotlight at Kroger by giving the retailer an exclusive overlay.
Coca-Cola Co. discontinued Diet Cherry Coke in 2020 but brought the flavor back at Kroger over the summer as part of the retailer’s increased push for exclusive beverages.
Energy drinks are one of the top drivers of convenience store trips, and as the category becomes increasingly competitive, Monster Energy is seeking to stay top of mind with shoppers.
7-Eleven and PepsiCo’s Mountain Dew reinforced their shared commitment to appealing to novelty-seeking shoppers by bringing back the exclusive Infinite Swirl tropical fruit punch flavor they launched last summer.
As vice president of enterprise omni-commerce, Chriss leads a team that he says is building the next chapter of growth by meeting the modern shopper wherever they are, with whatever they need.
Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.
In this on-demand video, experts from Snipp Interactive and Sideline Sports share insights on how brands can harness the passion and intensity of sports fans using gamification to drive engagement, loyalty, and real results.
