Social Media

A new line of products from Salon Perfect’s Sliick is enjoying prominent placement on an endcap in Walmart's beauty section.

Research from Mitto finds that spending millions on a Super Bowl ad may increase overall brand awareness, but it's less likely to elicit a response from a consumer, particularly women.

The Mondelez candy brand drives awareness and sales of new flavors through a Circle K Froster frozen beverage program.

Digital Commerce Trends: Separate research from Rain the Growth Agency and Chicory examines how shoppers, brands and retailers are being impacted.

The BevAlc company’s Topo Chico hard seltzer finds an audience online.

We provide a glimpse at how some retailers and brands activated during the holiday season — online, in stores and beyond.

Kroger has united fellow sponsors of the International Chili Society’s World Championship Chili Cook-off for a “Chili Your Way” campaign.

The Path to Purchase Institute compiled a roundup of activity that caught our eye from an increasingly crowded field of players.

Target rolled out a Tabitha Brown line of vegan food and cookware on Jan. 8 as its third of four planned limited-edition collections with the social media influencer.