Walmart and Procter & Gamble's Old Spice this summer honored the first class of high school graduates to participate in the "School of Swagger" mentorship program and touted the cause effort in stores.
The omnichannel effort, which also highlights the brand's new "All You Need Is Raw” tagline, consists of multiple ad spots, CTV, audio, social media, mobile rich media support and custom content.
Target recently shined a spotlight on a new outdoor recreation collection from Newell Brands’ Coleman Co. in partnership with luggage and handbag company Vera Bradley.
Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods.
