Social Media

From CPG brands juggling 10-plus networks, to budget allocations and future investments, we share results from our annual survey.

We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond.

The 2023 program included a sweepstakes and a life-size "Carl the Great Bratsgiver" cutout in stores.

Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA.

An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays.

Data from two new consumer studies provides insights into non-alcoholic beverage consumption as well as LGBTQ+ marketing sentiment.

From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.

The Mondelez brand’s Super Mario-themed cookies get full 360-degree campaigns.

Tata Consumer Products’ Tetley supported its expanded retail distribution and the launch of an Irish breakfast premium black tea by partnering with Ripple Street to make the product part of St. Patrick’s Day celebrations.