Violators used a QR code to link to the entry page and touted the sponsors: Coca-Cola Co., Clorox Co., Unilever, Mars Wrigley, Hershey Co. and Potatoes USA.
The emerging THC seltzer brand's "Get Together" campaign will utilize a diverse mix of media, including DOOH ads and user-generated content, to position cannabis consumption akin to traditional BevAlc marketing.
K-12 parents weigh prices and priorities ahead of the new school year, according to a survey from Deloitte, and many plan to sacrifice loyalty to make ends meet.