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The retailer's chief marketing officer took the stage as the opening keynote at the Path to Purchase Institute event in Chicago.

Through its partnership with the Aston Martin Aramco Formula One team, Lego team brought a 564-piece set to Walmart in June.

AriZona Beverages has revived its fan-favorite Cherry Lime Rickey flavor, a 7-Eleven exclusive, 12 years after it initially launched.

The manufacturer promoted the launch with a minute-long film that advocated for celebrating Mother’s Night Out the day before Mother’s Day

Christian Siriano will host a “Wardrobe Refresh Hotline” on Persil's TikTok to demonstrate “the art of outfit repeating” and answer callers' questions.

Leveraging diverse talent in advertising is not only a moral imperative but also a strategic opportunity for brands, writes BAV Group's Brian Owens in honor of Juneteenth.