Social Media

This location in Philadelphia shows off why its fans/customers love the expanding convenience chain so much.

Drugstore leaders CVS Health, Walgreens and Rite Aid have elevated merchandising, marketing and expanded assortments — particularly in emerging subcategories — to drive competition with retailers such as Sephora and Ulta Beauty.

Nominated by their industry peers and selected by our editors, this talented group is redefining the future of commerce marketing. Get to know them here ...

Lifestyle brand Izzy & Liv tied in to the May 16 premiere of Season 3 of Netflix’s “Bridgerton” by launching a licensed collection of home decor items and women’s apparel exclusively at Target.

A Smarty study reveals that 43% of U.S. adults purchased something because of a targeted ad on social media. The survey also examines how social is influencing generations, recommendations and privacy.

Consumer research from Ansafone delves into the three fundamental aspects of brand perception: awareness, value, and experience.

7-Eleven partnered with The Tetris Co. for a sweepstakes and themed apparel collection celebrating Tetris’ 40th anniversary.

Lasko Products launched two new fans at Walmart this spring, with an endcap stocking the Lasko Cool Colors box fan offering Rollback pricing.

The dessert bakery chain launched its first CPG line in April exclusively at Walmart.

At our May event, retailers, CPG brands and other thought leaders brought the latest topics and trends in commerce marketing front and center, including AI, in-store retail media and data. Read the highlights.