Sampling

The 33-city “Summer Rewind” tour kicks off Aug. 18, bringing shoppers nostalgic experiences reminiscent of the early 2000s and how Walmart stores were then.

Eagle Family Foods’ G.H. Cretors gave Costco an exclusive launch window for the caramel puffs snack it rolled out in March.

Social media trends have evolved from a simple sponsored Facebook update to something more intentional that grabs consumers’ attention and engages them, leveraging pop culture or the latest viral trend.

Colgate Total's new initiative includes a confessional-like pop-up experience in New York, allowing visitors to anonymously admit their oral care truths and receive advice.

Unilever works with Walmart Connect to leverage key consideration moments in the launch campaign for the exclusive collection.

Total Wine & More received an exclusive launch window for the low-alcohol sparkling cocktail brand, which rolled out at select stores in June.

Mars tied in to “National Ice Cream Sandwich Day” on Aug. 2 by deploying its M&M’s Ice Cream Night Freeze Truck to dole out free ice cream cookie sandwiches.

Unilever is running a program at Meijer that positions the manufacturer's frozen treats as ideal for each day of the week.