Retailer Campaigns

Violators used a QR code to link to the entry page and touted the sponsors: Coca-Cola Co., Clorox Co., Unilever, Mars Wrigley, Hershey Co. and Potatoes USA.

P2PI's latest proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term shoppers.

Clinch produces guide on how to establish a unified, systemic approach to strategy, activation and data to maximize campaign efficiency.

Amazon reveals that this year's event was its biggest in history, while outside data indicates a stronger halo effect for other retailers than in last year’s event.

Amazon bolstered its assortment in May by adding digital storefronts from Rothy’s and Kiehl’s Since 1851.

The regional chain uses May’s designation as “National Pet Month” to promote a sweepstakes and bulk-purchase incentive.

Recent retail news includes the arrival of back-to-school savings and the emergence of Prime Day competitors.

An 88-foot dome, set up this month in Montreal first and then Toronto, will feature live DJ sets and 360-degree visuals of Mexico landscapes.

The direct-to-consumer skin care brand launched a limited-edition collection tied to the June 14 theatrical release of Disney-Pixar’s “Inside Out 2.”