Retail Media

Pratt joins the market research firm after nearly eight years at Kroger’s data science and media subsidiary 84.51°.

The deal brings new e-commerce tools and omnichannel capabilities to Instacart’s suite of retailer-focused solutions.

New measurement capabilities developed with Koddi give brands greater visibility into campaign impact and incremental sales.

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.

Dick's Sporting Goods' David Young will explore how RMNs can go beyond conventional ad placements to build more immersive and engaging consumer experiences.

The partnership brings digital-style performance tracking to in-store campaigns across RedMedia.