Kroger, Amazon Ads Partner With Roku to Enhance CTV Marketing The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP. Kroger Expands In-Store Media Solutions Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI. If You Want to Accelerate Retail Media, Go Pick an Order Ditching the silos and better understanding the flywheel can unlock growth, writes Adam Stave of Swish Brand Experiences. Instacart, Pinterest Team Up to Boost Brand Campaigns Learn how the two companies are enhancing shoppability using first-party data. Albertsons Debuts In-Store Digital Display Network Albertsons Media Collective is piloting the initiative this summer with Mondelez as a launch partner. Dick's, Roku Team Up to Elevate Audience Targeting Dick's Media becomes the first retailer media network to integrate with Roku Data Cloud, the streamer's clean room environment. Instacart Expands Trade Desk Partnership to Enhance Targeting, Measurement The goal is to improve programmatic campaign performance on the open internet with retail media data. The Quiet Tech Shifts Behind On-Site Retail Media's Sponsored Surge Strategic changes are turning retail media into a true contender for brand dollars, writes Sarah MacKinnon of Pentaleap. Lyft Bolsters Ad Transparency, Performance Measurement A partnership with DoubleVerify enhances in-app advertising with geo-targeting, attention metrics and other tools. Sponsored In-House Retail Media is a Golden Opportunity for the Right Partners Ecrebo empowers retailers to cost-effectively grow their owned and operated retail media inventory. First Previous 31 32 33 34 35 Next Last
