Retail Media

The platform will support on-site display, sponsored search and in-store digital screens, and is built for the grocery sector.

Personalized content, stronger omnichannel tools and targeted ad campaigns point to new supplier opportunities.

The collaboration combines Circana’s measurement and analytics capabilities with Ibotta’s item-level promotional campaigns.

Lowe’s Media Network is one of the early adopters of the integrated system.

The funding will help Swish expand its retailer partnerships and scale its platform as a growth engine for both brands and retailers.

BP’s head of guest experience will discuss its new retail media network, and how store design and industry trends are shaping the future of convenience.

The move will bring a branded, managed-service video solution to Casey’s forecourt media screens.

A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.

The retailer’s new affiliate platform highlights how retail media is moving beyond traditional placements.

The portal provides advertisers visibility into how shoppers discover and choose products across channels.