Retail Media

The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase.

TikTok Shop has begun rolling out to select U.S. merchants, allowing users to purchase products directly within the video-sharing platform.

Target has become the exclusive retail partner of Proudly, a direct-to-consumer skincare brand for melanated babies created by actress Gabrielle Union and former NBA star Dwyane Wade. 

The currently unnamed initiative will turn Carrefour's digital and in-store assets into advertising space for brands in 2023.

Company introduces a solution in conjunction with V12 to leverage first-party mover and homeowner audiences and target the growing CTV market.

Johnson & Johnson is running a digital campaign across Kroger chain websites plugging an account-specific incentive to help shoppers prepare for the holiday season.

​​​​​​​Former Disney Channel star Ashley Tisdale brings line of beauty and personal care products to stores and Target.com.

The regional grocer’s new white-label portal helps brands reach shoppers in-store, out-of-store and online.

The Shopmium app leverages proprietary technology to increase brand trial/loyalty and facilitate measurable online and offline shopper interactions.

The retailer is leaning into key differences that distinguish its new Gulp Media Network from the media networks of retailers in other channels, beginning with a unique customer base that is oftentimes elusive and unloyal.