The new mobile interface and navigation system, which will roll out in October, is the first phase of an enterprise-wide digital transformation for Family Dollar and Dollar Tree.
The marketing agency has reached the milestone by helping retailer partners such as Target, Ahold Delhaize, Giant Eagle and BJ’s Wholesale Club promote campaigns/initiatives at checkout.
At the November event in St. Louis, Church & Dwight and influencer marketing partner gen.video will explore how brands can choose the right influencers, utilize social content across marketing efforts and measure impact.
The commerce media company’s solutions address fragmentation as well as provide retailers and marketplaces with data and media tools derived from its recent acquisitions.
Brands are reallocating funds from digital platforms and traditional media as well as non-advertising and “below-the-line” shopper/trade marketing, according to research from IAB.
The DOOH supply side platform will help Wovenmedia's retail clients attract spending from brands looking to advertise programmatically on in-store digital screens.
The ad campaign communicates the benefits of shopping at Sunnyside dispensary through 30-second audio and in-app digital banners that drive users to the retailer’s e-commerce platform.
