Retail Media

PepsiCo/Frito-Lay teamed with Amazon to run a digital campaign spotlighting the return of the manufacturer's limited-edition Mtn Dew Flamin’ Hot soft drink.

Philips is running a Father's Day-themed display ad within Target.com positioning its Sonicare electric toothbrushes and water flossers as ideal gifts ahead of the June 19 holiday.

Jason Goldberg, chief commerce strategy officer, Publicis Group, discusses retail media measurement, budgeting and the not-so-endless shelf. 

Publicis Group's Jason Goldberg discusses retail media measurement, budgeting and the not-so-endless shelf.