Walmart Leans Into Search Advertising In June, Walmart launched an advanced second-price auction and a new campaign optimization tool called Item Recommendations. Walmart Jinx Brand Showcase Walmart Jinx Sponsored Ads DTC Dog Food Brand Jinx Goes in Stores Exclusively at Walmart Target GSK 'All for Wellness' Page Target Nature Made Showcase Southeastern Grocers Expands Digital Ad Network in Key Markets The regional retailer has partnered with Grocery TV, adding 2,600 point-of-sale displays to its digital out-of-home network. Kroger Precision Marketing Partners with Omnicom to Reduce Media Waste The agreement will launch with KPM feeding its SKU-level store inventory data daily to Omnicom's open operating system. Budget Allocation Isn’t the Issue, It’s Measurement As a lead-up to the Path to Purchase Institute's Retail Media Summit, Skai's Nich Weinheimer discusses retail media budget allocation and measurement. Albertsons Closes Loop Between Ad Spend, Sales First Previous 119 120 121 122 123 Next Last
