Retail Media

The midyear launch should also create opportunities for its Best Buy Ads retail media arm.

A new partnership is the retail giant’s latest move to enhance personalization and the omnichannel experience through its retail media arm.

The agentic technology enables brands, agencies and retailers to easily check ad creative and meet retailer specifications and legal requirements.

The Mondelez International brand partnered with Albertsons Cos. in September for a campaign meant to help Gen Z navigate first jobs.

This year's event provided attendees with diverse perspectives on advancing their retail media journeys.

During the opening session at Retail Media Summit Canada, the partners discussed how they are maximizing retail media opportunities internally.

Dedicated endcaps stocked the probiotic brand's supplements following its launch on Amazon earlier in 2024.

The Recess experiential marketing platform will use retailer- and audience-targeting technology to expand reach through DG’s media network.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

The new entity has debuted a new retail media and merchandising touchpoint.

Learn about the companies’ integration formed to help CPGs improve their commerce media efforts in real-time.

The new integration offers retailers and CPGs a way to distribute sponsored samples using data to target relevant consumers.