GLP-1 Is Driving Discovery Across Channels; Are Brands Showing Up Correctly? GLP-1 medications are shifting shopper behavior, but overtargeted messaging risks missing the broader wellness trend. Shoppers Share Spring Cleaning Habits Nearly two-thirds of consumers turn to Walmart or grocery stores to purchase their supplies, according to data from Breaktime Media. Top 3 Factoids for Your Next BevAlc Strategy Meeting From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026. Mondelez Boosts In-Store Activations, Value Pricing and Premium Snacks as Shopper Behaviors Shift Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities. Discovering What Impacts Shoppers' Decisions in Seasonal Buying As consumers pivot toward spring cleaning and wellness goals, brands must secure visibility across both physical and digital aisles to capture shifting household priorities. How Changing Drinking Habits Are Shaping No- and Low-Alcohol Beverage Demand Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages. How Influencer Marketing Drives In-Store Sales Retail Cities' Brian Owens shares opportunities for brands along the latest consumer journey. Beverage Innovation, Sales Continue Upward Trend Consumers look to the category for more than quenching thirst, Circana research shows. Consumers Prioritize Value, Choose Walmart Report shows that Americansβ shopping habits change amid economic uncertainty. Why the Discount Cycle Is Broken (and What Replaces It) When every day is the next big sales event, emotion beats timing, writes Momentum Worldwide's Adriano Lombardi. First Previous 1 2 3 Next Last