Packaging

Patent: 5,291, 990
Issued: March 8, 1994
Inventor: Daniel A. Sejzer, Highland Park, Ill.

Product: Schuller International Inc. Manville insulation
P-O-P companies: Cullinan Creative Group (design), Minneapolis; Love Box (manufacture), Kansas City, Mo.
Distribution: Hardware and building supply stores
Introduction: June 1993
Duration: Temporary
Construction: Corrugated
Schuller hopes to boost impulse purchases of its Manville insulation with shipping boxes that are transformed into displays.

Products: Pepsi, Diet Pepsi, Caffeine-free Pepsi, Caffeine-free Diet Pepsi, Crystal Pepsi, Diet Crystal Pepsi, Mountain Dew and Diet Mountain Dew
Number of displays: 1,000 pole toppers; 1,000 floorstands
P-O-P companies: Tracy-Locke, Dallas (design); Great Northern Display Group, Racine, Wis. (manufacture)
Distribution: Supermarkets
Introduction: May 1993
Duration: Temporary
Construction: Corrugated
A display for Pepsi's Cube, a newly configured 24-pack, shows how easy it is to fit The Cube in a refrigerator.

Product: Shotmaster and Mirai 35-mm cameras
P-O-P company: Port Miolla, South Norwalk, Conn. (designer); Package Development Corp., Rockaway, N.J. (injection molding and thermal forming); and Taurus Packaging, Cherry Hill, N.J. (corrugator)
Distribution: Specialty camera stores and multimarket photo and electronic dealers
Introduction: October 1991
Construction: Injection-molded and thermal-formed plastic and corrugated cardboard