Godiva Coffee Packaging and Signage
Brand: Godiva Coffee
Key insight: Consumers expressed interest in specialty flavored coffees at an affordable price.
Solution: Translate the luxurious appeal and look of the chocolate brand into a line of ground coffees.
Description: With fewer consumers spending money at coffee shops, Godiva saw an opportunity to enter the specialty coffee category, relying heavily on upscale packaging and elegant in-store signage.