Packaging

Brand: Coca-Cola juices, including its leading brand Minute Maid
Key insight: The juice market is fragmented, and it's getting tougher to stand out.
Solution: Rebrand all juices with a more uniform look, modernize the packaging and use displays within specific retail zones.
Description: Packaging guidelines and designs are available on Coca-Cola's "Design Machine" Web tool so each global market can produce the packaging locally.

Coca-Cola redesigns all juice brands across 145 countries to have a more unified portfolio

Brand: Godiva Coffee
Key insight: Consumers expressed interest in specialty flavored coffees at an affordable price.
Solution: Translate the luxurious appeal and look of the chocolate brand into a line of ground coffees.
Description: With fewer consumers spending money at coffee shops, Godiva saw an opportunity to enter the specialty coffee category, relying heavily on upscale packaging and elegant in-store signage.