Tostitos Dipping Strips Displays & Packaging
Brand: Tostitos Dipping Strips
Insight: Half of consumers dip chips directly into the jar but don't like to get dip on their fingers.
Solution: Create a thicker but narrower chip and design it to fit within the complete Frito-Lay brand block. Use promotional materials to support the new chip in conjunction with football season.
Description: Packaging and displays leveraged the Frito-Lay blue color. Print ads played with the chips' new shape.