Mobile Marketing

Mondelez International’s Oreo opened preorders for its limited-edition Space Dunk cookies exclusively at Walmart in January.

The CBD pet treat brand ran a sampling program ahead of Halloween to gather consumer insights and user-generated content.

The haircare brand in April debuted a massive billboard in New York’s Times Square to showcase a new product collection along with an AR experience.

Solo Stoves and Air Canada are among the first to leverage Chase Media Solutions, which combines the scale and audience of a retail media network with its own first-party financial data and targeting capabilities.

PetSmart has been heavily promoting an updated version of its Treats Rewards loyalty program that launches April 2.

Recent retail news includes Target promoting Circle Week and its new, tiered loyalty program with spots featuring Kristen Wiig's Target Lady character.

PopClips allows retailers and online sellers to embed live shoppable videos across their social media and Shopify storefronts.

The Home Depot encouraged shoppers to stock up for spring cleaning with a bulk-purchase incentive on supplies from Procter & Gamble.

Fantasy Ruby Red features a unique custom can design that brought characters to life through an immersive physical and AR-enabled launch event in Los Angeles.

P2PI's second annual awards program will honor the top commerce marketers across brands, retailers, agencies and solution providers who are pioneering retail media. Nominate a colleague or peer by March 31.

Mondelez International encouraged Target shoppers to pair their morning coffee with a BelVita breakfast biscuit through an exclusive “Sip Spot” campaign.

Recent retail news includes Target introducing new toys as well as a retooled loyalty program.