Mobile Marketing

Violators used a QR code to link to the entry page and touted the sponsors: Coca-Cola Co., Clorox Co., Unilever, Mars Wrigley, Hershey Co. and Potatoes USA.

An endcap in Target used a “Gut Health with a Tropical Twist” message to plug a pineapple variety of the brand’s greens and superfoods powder.

Loyalty members get "buy one, get one free" deals starting on Canada Day.

App users can access savings on products and services.

The manufacturer promoted the launch with a minute-long film that advocated for celebrating Mother’s Night Out the day before Mother’s Day

Brands can follow three essential steps to have an ‘always-on’ approach, writes InMarket's Lindsay Stewart.

ShopRite kicked off summer marketing ahead of Memorial Day with a “Fill the Grill” campaign.

The collaboration enables brands to send shoppers mobile deals, separate from the retailer's loyalty program, via email by scanning a code at-shelf.

The latest moves include a first-of-its kind integration with MikMak, new sponsored products ads for alcohol brands, and occasion-branded campaigns.

BelVita brings a gamified mobile experience to Target shoppers who drink coffee.