Mobile Marketing

Walmart is celebrating the 15th anniversary of Mojang Studios’ Minecraft by offering exclusive licensed products and in-game items.

Ryan Cliffe shares how CPGs can balance revenue-focused performance with long-term brand building.

Procter & Gamble’s Old Spice and Walmart are again spotlighting their mentorship program during the back-to-school season.

Kroger's retail media network is Kroger Precision Marketing, and powered by 84.51°, its data analytics subsidiary.

The “Blunt Marketing” campaign plays on the partners’ viral stunt last year, where the famed stoner declared he was giving up smoke, only to instead promote smokeless fire pits.

7-Eleven is partnering with several major packaged food and beverage brands for a “Snacks or Sips” sweepstakes.

Loyalty programs are the lifeblood of retail media networks (RMNs), providing valuable shopper data that enables deep personalization and customization, writes CVS Media Exchange's Pamela Young.

The retailer encouraged shoppers to buy Father’s Day gifts during its annual “Ryobi Days” promotion, celebrating the exclusive partnership it has with the manufacturer that began in 2000.

The home improvement retailer focused on cleaning essentials from a variety of brands as part of a “Red, White & Do” sale ahead of Independence Day.

The ads, which refresh after each new product scan, are now available in all clubs for select members and will roll out to 100% of in-club traffic over the coming weeks.