Marketing

Pet Honesty celebrates five years in business by rolling out cat supplements and marking a new retailer partnership with PetSmart, now making the brand available in 7,000 stores total.

The network combines Foodland’s privacy-protected, first-party data and CitrusAd’s relevancy algorithm.

Small businesses can apply to pitch their U.S.-made products at the October event, through the online portal or via Walmart's first local trailer tour.

Recent retail news includes Target promoting a company veteran to chief marketing officer, and Walmart answering the question, 'What would Barbie buy?'

The ice cream brands are sponsoring a drones light show to celebrate 107 years of the iconic Chicago pier as well as National Ice Cream Month.

Brands will be able to advertise alongside top TikTok videos that will be featured at the top of 3,000 Redbox video kiosk screens in the U.S.

Nearly three quarters of brands cite risk of data leakage and privacy as a barrier to retail media adoption, according to recent report from global adtech and martech company Epsilon.

During his keynote address, Colin Lewis showed how both brands and retailers can navigate their way into a world that benefits both parties, rather than continue their often-adversarial relationships.

After testing five locations since January, the department store chain will open 45 additional scaled-down shops by the end of 2023.

The TikTok-famous, pink-colored condiment hit shelves in January with plans for further expansion.