Marketing

Petco doubles down on the retail partnership by expanding its presence inside the Canadian lifestyle retailer’s stores.

McCormick, Walmart and Sprite are among the brands that resonate best with Black Americans, according to 2023 research from Collage Group.

This year’s inductees are executives from Conagra Brands, Crayola and Ulta Beauty.

Research from Mitto finds that spending millions on a Super Bowl ad may increase overall brand awareness, but it's less likely to elicit a response from a consumer, particularly women.

A snapshot of industry leaders from the P2PI member community: Lactalis US Yogurt, Grey and Nestle Coffee Partners.

The point-of-decision media company added Instacart alum Andrey Vinogradsky to prepare for retail expansion in 2023.

French skincare brand Provence Beauty made its U.S. debut this month at Ulta Beauty stores and Ulta.com.

Designed to ignite creativity in future DIYers, the pilot program allows parents to book a private party in one of 10 Lowe's stores in the U.S.

Thought leaders and executives from top retailers and brands, including Mattel and Whole Foods, shared perspectives on where the retail industry is headed in 2023.

The move is designed to allow the retailer media network to own the end-to-end customer experience for brand advertisers and partner with them to deliver a richer commerce experience for Lowe's shoppers.