Loyalty Marketing

A snapshot of industry leaders from the P2PI member community: Sunkist Growers and Jack Link’s Protein Snacks.

The growth of DOOH and CTV advertising tells a story about how brands are adapting in the cookie-less, multi-device world.

To honor the micro-holiday and Crayola's 120th anniversary, the brand is giving away free customizable crayon boxes at its immersive Crayola Experience stores.

The brand will debut its new logo and look, which includes a bolder typeface, enhanced color palette and updated packaging, beginning this fall in North America.

P2PI chats with Giant Eagle and Criteo about the promise of retail media, the education still needed in the space and advice for CPG brands.

The past week's retail news included strategies to appeal to budget shoppers and a fresh pet food partnership.

Today's bev alc shoppers expect more from their drinking experiences, prioritizing higher-quality beverages even as they intend to moderate overall consumption in conjunction with falling confidence in the economy, according to a recent report.