Loyalty Marketing

Recent retail news includes Albertsons debuting a streamlined private label, and Dollar General devoting more effort to growth and emerging markets.

7-Eleven tapped into nostalgia by partnering with Bandai Namco’s "Pac-Man" video game franchise on a sweepstakes.

The vodka brand asked local bartenders to provide characteristics about their neighborhoods and culture to inform an AI platform and ultimately bring the cocktails to life.

Monster Energy Corp. activated its sponsorship of the AMA Supercross Championship by bringing a receipt-submission program to 7-Eleven and Speedway.

Arc Worldwide's Andrew Janis shares rules of thumb for effective, data-driven shopper marketing.

A recent report from marketing technology company Skai dives into the challenges, methods, investments and cross-channel strategies for retail media advertising.