Loyalty Marketing

Coca-Cola Co. is running an exclusive sweepstakes at Albertsons Co.’s Jewel-Osco that awards one winner with 21 tickets to the Six Flags Great America theme park plus passes for reduced wait times and meals.

Grocery giant has united dozens of CPG brands for a gaming-themed “Points Rewards Plus” campaign.

Wearable red noses returned to Walgreens stores in April as the centerpiece of the retailer’s eighth annual Red Nose Day campaign.

​​​​​​​The performance detergent brand leans into ad targeting and influencers to ramp up its launch across more than 500 locations.

​​​​​​​As marketers build out their social commerce strategies, here are five tips for brands to maximize their share of an industry estimated to hit $1 trillion in the next three years.