Loyalty Marketing

Drizly Ads offers brands a full suite of advertising products, including search and display as well as custom ad solutions.

Company enables marketers to holistically measure the impact of promotions with media such as DOOH, sponsored search, and onsite and offsite display advertising.

Beverage brand is kicking off the start of football season by giving Meijer an account-specific sweepstakes.

With social media and “shareable culture” thriving, consumer awareness across channels has increased exponentially, having an undeniable effect on shopping choices, writes Mike Nolan, CEO of Product of the Year USA.

NielsenIQ looks into the state of the category and how CPG brands can take an attribute-driven approach to target consumers as their needs and purchasing patterns evolve.

Convenience store chain encouraged shoppers to cool off with a Slurpee, Big Gulp and more.

Sam’s Club MAP advertisers can now access search and sponsored product ads, enabling them to better reach and engage with the club's members.