Loyalty Marketing

The up-and-coming executives in commerce marketing are ready to share their firsthand insights with you. Join some of our 40 Under 40 Class of 2022 as we explore emerging strategies, crafting winning campaigns and navigating shifts in shopper behavior. We also dig into how this next generation of leaders is rewriting the rules of shopper marketing, mentorship and lessons learned.

Coca-Cola Co. is running an exclusive sweepstakes at Albertsons Co.’s Jewel-Osco that awards one winner with 21 tickets to the Six Flags Great America theme park plus passes for reduced wait times and meals.

Grocery giant has united dozens of CPG brands for a gaming-themed “Points Rewards Plus” campaign.

Wearable red noses returned to Walgreens stores in April as the centerpiece of the retailer’s eighth annual Red Nose Day campaign.

​​​​​​​The performance detergent brand leans into ad targeting and influencers to ramp up its launch across more than 500 locations.

​​​​​​​As marketers build out their social commerce strategies, here are five tips for brands to maximize their share of an industry estimated to hit $1 trillion in the next three years.

A snapshot of industry leaders from the P2PI member community: Public Label Agency and Chomps.

​​​​​​​A look at Gen Z’s loyalty, back-to-school shopping and the connection between ‘fueling’ and consumer spending.

The personal care brand leveraged Skai and Stella Rising to drive brand awareness and grow new customers using Amazon’s demand side platform (DSP) and Sponsored Ads.

Path to Purchase Institute members have exclusive access to review the full findings from proprietary research on the state of retailer media networks, identifying challenges and opportunities essential for commerce marketers to understand in this new age of media.