General Mills’ Totino’s recently wrapped an account-specific sweepstakes at Walmart that supported the brand's desired positioning as the official snack of gaming.
A new report summarizes how shopper behaviors are changing due to rising inflation and inventory shortages, highlighting trends and generational differences.
E.l.f., Dunkin’ partner to deliver ‘OMG moment’ — first online and then at Ulta, with a collection inspired by Dunkin’s doughnut boxes and iconic logo.
As zero- and first-party data become critical for marketers in 2022, data-rich retail media networks will rise to the occasion, as will another medium: audio out-of-home technology, writes Vibenomics' Paul Brenner.
