Loyalty Marketing

Pro Plan’s partnership with Dognition educates dog owners about cognitive health

Print, digital coupon usage both strong and growing among value-oriented shoppers; focus on Hispanics, Millennials, others

New platform turns slow summer period for chocolate into one of M&M’s biggest seasons at mass merchant

The Dannon Co.'s Oikos recently ran a home page display ad on target.com inviting visitors to "fight breast cancer with the official yogurt of the NFL."

Ahold Delhaize's Food Lion tied in to Procter & Gamble's Oct. 30 brandSaver FSI event with a feature in its Nov. 2 circular offering MVP loyalty cardholders $5 off the purchase of five SKUs from Gain, Downy, Bounty, Charmin or Dawn.

Kellogg, P&G and others stake their claim during busy back-to-school timeframe