7-Eleven used multiple Twitter, Instagram and Facebook updates to offer members of its 7Rewards loyalty program $1 coffee in an “XL Stay Hot" cup on Oct. 20.
Kellogg Co. used ads in emails sent to members of its Kellogg's Family Rewards program to offer coupons for $1 off the purchase of two Cheez-It or three Pringles SKUs through Family Dollar's "Smart Coupons" program.
