Loyalty Marketing

Derek Gaskins, BP head of guest experience, details the necessity of a seamless shopper journey, leveraging high-value categories like coffee and tobacco, and challenging giants such as Walmart through coalition-based retail media.

The retailer's marketing chief discussed the growing role of influencers in the value chain's marketing strategy at P2PI LIVE.

T&G Global's Jen Lessner shares five strategies CPGs use to turn brick-and-mortar challenges into advantages.

Oliver Winery, Talking Rain, Digits, Kellanova and Avocados From Mexico among the speakers for the Nov. 11-13 event.

ShopRite targeted shoppers looking to stock up for the back-to-school season by partnering with several major CPGs for bulk-purchase incentives.

Epsilon's Tamara Oliverio offers tools to offset shopper frustrations and reinforce value at a time when it matters most.

The platform will support on-site display, sponsored search and in-store digital screens, and is built for the grocery sector.

Metro continues to encourage shoppers to join the Moi loyalty program it launched in October 2024 with the help of big brands, including working with Kraft Heinz to run three summer sweepstakes for members.

New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments.

Customers who link their loyalty accounts can earn Canadian Tire Money and receive special offers.