Rite Aid tied in to Procter & Gamble’s July 29 brandSaver FSI event with a July 29 email blast, display and leaderboard ads throughout riteaid.com and multiple features in its concurrent circular, each promising wellness+ cardholders various offers.
CVS/pharmacy tied in to Procter & Gamble’s July 29 brandSaver drop throughout its concurrent circular with multiple features offering ExtraCare loyalty cardholders incentives.
