Loyalty Marketing

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.

The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports. 

The beverage manufacturer is partnering with the drugstore chain for an online holiday recipe hub.

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.

P2PI chats with LiveRamp's Hugh Stevens on location at Retail Media Summit UK in London.

P2PI will present the research at its second annual Retail Media Summit Canada, Feb. 19 in Toronto.

CVS Health, 7-Eleven, Grocery TV and others shared retail media-related advancements, collaborations and other news and perspectives during the month.

Over the next 18 months, retail media investments will largely focus on building omnichannel capabilities to bridge the online and offline gap, according to a Grocery Doppio study.

Target continued its multiyear partnership with FAO Schwarz this holiday season by stocking more than 200 toys from the brand.

See inside the mass merchant's seasonal section and how it's merchandising and decorating across departments.