Games/ Contests/ Sweepstakes

Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points.

The mass merchant partnered with the prebiotic soda brand to launch an exclusive limited-edition apparel collection in stores and on Target.com.

The New York spa and direct-to-consumer press-on nail brand is enjoying the spotlight at Target, where it rolled out an exclusive color in January.

Oreo is the first snack brand to launch a Sponsored Snap. Learn how the cookie giant leveraged the app's in-chat feature to deliver an interactive experience to the masses.

The retailer has activated its National Hockey League sponsorship with a game and sweepstakes running throughout the 2024-2025 season.

The convenience store chain is trying to appeal to gamers by launching a custom map in Fortnite through a partnership with Umi Games.

Organic healthcare brand Eez Co. launched a Sootheez line of throat soothing drops at Target and Walmart in September, giving Target an exclusive strawberry lemonade flavor.

Profusion Cosmetics sold a licensed line based on Charles M. Schulz’s characters exclusively at Walgreens for the holidays.

Kimberly-Clark’s Kleenex is helping consumers discover just how many tissues they’ll need to deal with heartbreak through a digital tool leveraging the Amazon Ads ecosystem.

Major food and beverage brands tapped into football season from August through October with displays activating sponsorships and promoting deals and sweepstakes.