Edison Light Beer Aims for the Heavy Hitters Kraft, Coca-Cola Reunite for 'Emeril' Super Bowl Promotion Beverage P-O-P Makes a Splash Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands. Tetley's Brews Up Pub Atmosphere In-Store Silly CDs Climb the Charts at Retail Smelvis has left the building! A Gift for Sales Lift? Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly. 2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies Vise Grip Unleashes Unified Holiday Push Kraft Hitches Promos to Nabisco Train Honeywell Teams with NFL for Prestone Super Bowl Sweepstakes First Previous 447 448 449 450 451 Next Last