Dr Pepper Spins Merchandising Web Edison Light Beer Aims for the Heavy Hitters Best Sellers Current events have taken some media attention away from best-selling authors, making retail a crucial environment in promoting new releases. NBA Scores with New Retail Partners Tetley's Brews Up Pub Atmosphere In-Store Kraft, Coca-Cola Reunite for 'Emeril' Super Bowl Promotion Beverage P-O-P Makes a Splash Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands. Silly CDs Climb the Charts at Retail Smelvis has left the building! A Gift for Sales Lift? Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly. 2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies First Previous 446 447 448 449 450 Next Last
