Mott's Inc. Launches "Dragon Tales" Promo The Beef is in Its P-O-P The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves. Tic Tac Offers 'Incredible' Merchandising Program Allied Domecq Launch Predicts Pain, Agony and Other Party Fun Sales are 'Whassup' For Bud Bowl 2001 Sazerac Ships Party Kits to Bars Miller Launches "Party Like an Aussie" Promotion Dew Domination Clock Designed With Extreme Sports in Mind A Benefit Congruency Framework of Sales Promotion Effectiveness Examing the effectiveness of monetary vs. non-monetary promotions Allied Domecq Backs Kahlua with Largest Promotional Effort to Date First Previous 449 450 451 452 453 Next Last