Games/ Contests/ Sweepstakes

Mattel partnered with Walmart on the Hot Wheels Legends Tour, which has become the world’s largest traveling car show, for the eighth straight year.

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.

Circle K Canada united 11 brands this summer for a "Rock Paper Prizes” instant-win game and sweepstakes that aimed to boost engagement with the retailer.